A systems thinking approach in Kansei marketing and its behaviours as complex system

International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia.

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Bibliographic Details
Main Authors:	Shiizuka, Hisao, Hashizume, Ayako
Other Authors:	shiizuka@cc.kogakuin.ac.jp
Format:	Working Paper
Language:	English
Published:	Universiti Malaysia Perlis (UniMAP) 2012
Subjects:	Marketing Kansei information Systems thinking Small world network Complex system
Online Access:	http://dspace.unimap.edu.my/xmlui/handle/123456789/20708
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Institution:	Universiti Malaysia Perlis
Language:	English

id	my.unimap-20708
record_format	dspace
spelling	my.unimap-207082012-08-15T01:45:15Z A systems thinking approach in Kansei marketing and its behaviours as complex system Shiizuka, Hisao Hashizume, Ayako shiizuka@cc.kogakuin.ac.jp hashi-aya@kansei.tsukuba.ac.jp Marketing Kansei information Systems thinking Small world network Complex system International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia. The primary purpose of this paper is to discuss that sensibility-driven marketing called as Kansei marketing, from the viewpoint of the systems thinking. It is known that the systems thinking gives a basic idea of the system dynamics. Because the system dynamics is basically described by the differential equation, it can be treated as complex systems. It is shown that a basic behavior of Kansei marketing corresponds to a small world network. Therefore, it is clarified that the behavior of Kansei-driven marketing can explains as complex systems. 2012-08-15T01:45:12Z 2012-08-15T01:45:12Z 2012-02-27 Working Paper http://hdl.handle.net/123456789/20708 en Proceedings of the International Conference on Man-Machine Systems (ICoMMS 2012) Universiti Malaysia Perlis (UniMAP) School of Mechatronic Engineering
institution	Universiti Malaysia Perlis
building	UniMAP Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Perlis
content_source	UniMAP Library Digital Repository
url_provider	http://dspace.unimap.edu.my/
language	English
topic	Marketing Kansei information Systems thinking Small world network Complex system
spellingShingle	Marketing Kansei information Systems thinking Small world network Complex system Shiizuka, Hisao Hashizume, Ayako A systems thinking approach in Kansei marketing and its behaviours as complex system
description	International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia.
author2	shiizuka@cc.kogakuin.ac.jp
author_facet	shiizuka@cc.kogakuin.ac.jp Shiizuka, Hisao Hashizume, Ayako
format	Working Paper
author	Shiizuka, Hisao Hashizume, Ayako
author_sort	Shiizuka, Hisao
title	A systems thinking approach in Kansei marketing and its behaviours as complex system
title_short	A systems thinking approach in Kansei marketing and its behaviours as complex system
title_full	A systems thinking approach in Kansei marketing and its behaviours as complex system
title_fullStr	A systems thinking approach in Kansei marketing and its behaviours as complex system
title_full_unstemmed	A systems thinking approach in Kansei marketing and its behaviours as complex system
title_sort	systems thinking approach in kansei marketing and its behaviours as complex system
publisher	Universiti Malaysia Perlis (UniMAP)
publishDate	2012
url	http://dspace.unimap.edu.my/xmlui/handle/123456789/20708
_version_	1643793157744230400

A systems thinking approach in Kansei marketing and its behaviours as complex system

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