A systems thinking approach in Kansei marketing and its behaviours as complex system

• Main Authors: Shiizuka, Hisao, Hashizume, Ayako
• Other Authors: [e-mail]
• Format: Working Paper
• Language: English
• Published: Universiti Malaysia Perlis (UniMAP) 2012
• Subjects: Marketing; Kansei information; Systems thinking; Small world network; Complex system
• Online Access: http://dspace.unimap.edu.my/xmlui/handle/123456789/20708
• Institution: Universiti Malaysia Perlis

International Conference on Man Machine Systems (ICoMMS 2012) organized by School of Mechatronic Engineering, co-organized by The Institute of Engineer, Malaysia (IEM) and Society of Engineering Education Malaysia, 27th - 28th February 2012 at Bayview Beach Resort, Penang, Malaysia.