An investigation on the cross cultural factors that regulate Malaysians in choosing international brands

An investigation on the cross cultural factors that regulate Malaysians in choosing international brands

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Bibliographic Details
Main Authors: Ojukwu, Chukwuemeka Joshua, Sulaiman, Sajilan, Obi, Onyeka Sabastine
Other Authors: ojcdesignz@gmail.com
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2016
Subjects:
Cross cultural factors
International brand
Malaysia ethnic groups
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/42282
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Institution: Universiti Malaysia Perlis
Language: English

Internet

http://dspace.unimap.edu.my:80/xmlui/handle/123456789/42282

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