Green Marketing Strategy to Enhance Corporate Image: Case Study in Umw Toyota Motor Sdn Bhd

Green Marketing Strategy to Enhance Corporate Image: Case Study in Umw Toyota Motor Sdn Bhd

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Bibliographic Details
Main Authors: Boon Cheong Chew, Syaiful Rizal, Hamid, Rosbadiah, Mohd Nawi, Hafizzudin, Muzaimi
Format: Article
Language:English
Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2017
Subjects:
Green Marketing Strategy
Green Corporate Image
Green awareness
Automotive industry
Online Access:http://dspace.unimap.edu.my:80/xmlui/handle/123456789/49181
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Institution: Universiti Malaysia Perlis
Language: English

Internet

http://dspace.unimap.edu.my:80/xmlui/handle/123456789/49181

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