Green Marketing Strategy to Enhance Corporate Image: Case Study in Umw Toyota Motor Sdn Bhd

• Main Authors: Boon Cheong Chew, Syaiful Rizal, Hamid, Rosbadiah, Mohd Nawi, Hafizzudin, Muzaimi
• Format: Article
• Language: English
• Published: School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) 2017
• Subjects: Green Marketing Strategy; Green Corporate Image; Green awareness; Automotive industry
• Online Access: http://dspace.unimap.edu.my:80/xmlui/handle/123456789/49181
• Institution: Universiti Malaysia Perlis

Link to publisher's homepage at http://ijbt.unimap.edu.my