The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian
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School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP)
2022
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my.unimap-753342022-05-30T06:36:58Z The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian Zahayu, Md Yusof Krudharshaini, Nagapan Sofia, Amir Nazifa, Nasir Wan Muhammad Zulhafizsyam zahayu@uum.edu.my Telecommunication Structural equation modelling Customer satisfaction Service quality Loyalty Internet Service Providers (ISP) Link to publisher's homepage at https://ijbt.unimap.edu.my Malaysia's internet connectivity has significantly increased over the last decade, boosting competitiveness and supporting economic growth. The number of Internet Service Providers (ISPs) has been steadily expanding, and competition is intensifying. As a result, it's crucial to comprehend why clients stick with a given service provider. The impact of service quality on customer satisfaction with internet service providers among Malaysians is investigated in this study. The responses were collected using a google form from 181 post-paid mobile subscribers in Malaysia. According to the findings of structural equation modelling, service quality is a significant predictor of customer happiness, which leads to tangibles and responsiveness. The findings offer useful managerial advice on how to manage customer happiness and loyalty. It is crucial for the organisations to know how to gauge these factors from the buyers' point of view with a specific target to better comprehend their requirements and consequently fulfil them. 2022-05-30T06:36:58Z 2022-05-30T06:36:58Z 2022-02 Article International Journal of Business and Technopreneurship, vol.12(1), 2022, pages 33-44 2231-7090 (printed) 2232-1543 (online) http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75334 https://ijbt.unimap.edu.my en School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
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Universiti Malaysia Perlis |
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UniMAP Library |
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| continent |
Asia |
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Malaysia |
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Universiti Malaysia Perlis |
| content_source |
UniMAP Library Digital Repository |
| url_provider |
http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Telecommunication Structural equation modelling Customer satisfaction Service quality Loyalty Internet Service Providers (ISP) |
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Telecommunication Structural equation modelling Customer satisfaction Service quality Loyalty Internet Service Providers (ISP) Zahayu, Md Yusof Krudharshaini, Nagapan Sofia, Amir Nazifa, Nasir Wan Muhammad Zulhafizsyam The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian |
| description |
Link to publisher's homepage at https://ijbt.unimap.edu.my |
| author2 |
zahayu@uum.edu.my |
| author_facet |
zahayu@uum.edu.my Zahayu, Md Yusof Krudharshaini, Nagapan Sofia, Amir Nazifa, Nasir Wan Muhammad Zulhafizsyam |
| format |
Article |
| author |
Zahayu, Md Yusof Krudharshaini, Nagapan Sofia, Amir Nazifa, Nasir Wan Muhammad Zulhafizsyam |
| author_sort |
Zahayu, Md Yusof |
| title |
The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian |
| title_short |
The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian |
| title_full |
The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian |
| title_fullStr |
The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian |
| title_full_unstemmed |
The influence of service quality on customer satisfaction towards Internet Service Providers among Malaysian |
| title_sort |
influence of service quality on customer satisfaction towards internet service providers among malaysian |
| publisher |
School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis (UniMAP) |
| publishDate |
2022 |
| url |
http://dspace.unimap.edu.my:80/xmlui/handle/123456789/75334 |
| _version_ |
1738511736779046912 |