Competitive advantages of web-based marketing : positioning libraries for maximum impact
Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.
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| Format: | Working Paper |
| Language: | English |
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PETRONAS
2010
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| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/7889 |
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| Institution: | Universiti Malaysia Perlis |
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my.unimap-78892010-04-07T08:34:24Z Competitive advantages of web-based marketing : positioning libraries for maximum impact Cacha, Lleuvelyn A. lcacha@ateneo.edu Library promotion Library science Library services Library management Information services -- Marketing Information dissemination Internet Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia. Through the development of networked information systems, vast opportunities for information-based businesses take place. Technology innovations are rapidly diffused into the markets. All types of digital data become more important to many aspects of business. Against this background, libraries have become part of a highly competitive information service industry. Consequently, libraries are no longer the only information source - free web access to information is here to linger as technology continues to improve and expand. It is in this context that for libraries to remain connected with their communities and in tune with the needs and trends of the times had to adapt to the conditions of the online environment. This paper describes some of the emerging strategies for marketing and promotion as libraries shift more services to the Internet. Library web site becomes increasingly important - as the delivery of online services has become a core library business. To achieve real competitive advantages of the web, libraries need a new approach where information and communications technology as a new dimension to position libraries in the minds of the community as a valuable information resource. 2010-04-07T08:34:24Z 2010-04-07T08:34:24Z 2005-05-15 Working Paper p.1-12 http://hdl.handle.net/123456789/7889 en Proceedings of Special Library Conference 2005 (SLib 2005) PETRONAS |
| institution |
Universiti Malaysia Perlis |
| building |
UniMAP Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Perlis |
| content_source |
UniMAP Library Digital Repository |
| url_provider |
http://dspace.unimap.edu.my/ |
| language |
English |
| topic |
Library promotion Library science Library services Library management Information services -- Marketing Information dissemination Internet |
| spellingShingle |
Library promotion Library science Library services Library management Information services -- Marketing Information dissemination Internet Cacha, Lleuvelyn A. Competitive advantages of web-based marketing : positioning libraries for maximum impact |
| description |
Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia. |
| author2 |
lcacha@ateneo.edu |
| author_facet |
lcacha@ateneo.edu Cacha, Lleuvelyn A. |
| format |
Working Paper |
| author |
Cacha, Lleuvelyn A. |
| author_sort |
Cacha, Lleuvelyn A. |
| title |
Competitive advantages of web-based marketing : positioning libraries for maximum impact |
| title_short |
Competitive advantages of web-based marketing : positioning libraries for maximum impact |
| title_full |
Competitive advantages of web-based marketing : positioning libraries for maximum impact |
| title_fullStr |
Competitive advantages of web-based marketing : positioning libraries for maximum impact |
| title_full_unstemmed |
Competitive advantages of web-based marketing : positioning libraries for maximum impact |
| title_sort |
competitive advantages of web-based marketing : positioning libraries for maximum impact |
| publisher |
PETRONAS |
| publishDate |
2010 |
| url |
http://dspace.unimap.edu.my/xmlui/handle/123456789/7889 |
| _version_ |
1643788930554789888 |