Competitive advantages of web-based marketing : positioning libraries for maximum impact

Organized by PETRONAS in collaboration with Pustaka Sumber Ilmu, 15th – 17th May 2005 at Nikko Hotel Kuala Lumpur, Malaysia.

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Bibliographic Details
Main Author:	Cacha, Lleuvelyn A.
Other Authors:	lcacha@ateneo.edu
Format:	Working Paper
Language:	English
Published:	PETRONAS 2010
Subjects:	Library promotion Library science Library services Library management Information services > Marketing Information dissemination Internet
Online Access:	http://dspace.unimap.edu.my/xmlui/handle/123456789/7889
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Institution:	Universiti Malaysia Perlis
Language:	English

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