Factors Influencing the Customer Switching Behaviour in Investment Banking
This study examines the factors that influence the customer switching behaviour especially in banks. The data was collected through questionnaires distributions to the respondents who were drawn from the customers who have investment account between Tabung Haji and Amanah Saham Nasional Berhad (ASN...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UNIMAS Publisher
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/46495/1/FactorsInfluencingtheCustomerSwitchingBehaviourinInvestmentBanking.pdf http://ir.unimas.my/id/eprint/46495/ https://publisher.unimas.my/ojs/index.php/URAF/article/view/2827 https://doi.org/10.33736/uraf.2827.2020 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |