Factors Influencing the Customer Switching Behaviour in Investment Banking

• Main Authors: Salawati, Sahari, Nur Afiqah, Othman, Shaharuddin, Jakpar, Esmie Obrin, Nichol
• Format: Article
• Language: English
• Published: UNIMAS Publisher 2020
• Subjects: HF5601 Accounting
• Online Access: http://ir.unimas.my/id/eprint/46495/1/FactorsInfluencingtheCustomerSwitchingBehaviourinInvestmentBanking.pdf; http://ir.unimas.my/id/eprint/46495/; https://publisher.unimas.my/ojs/index.php/URAF/article/view/2827; https://doi.org/10.33736/uraf.2827.2020
• Institution: Universiti Malaysia Sarawak

This study examines the factors that influence the customer switching behaviour especially in banks. The data was collected through questionnaires distributions to the respondents who were drawn from the customers who have investment account between Tabung Haji and Amanah Saham Nasional Berhad (ASN...