Intention to Attend the Rainforest World Music Festival: Local Visitor Perspectives
The annual Rainforest World Music Festival in Sarawak, Malaysia is a much celebrated tourism event and has global awareness as a festival of world music. Notwithstanding the popularity of the festival, there has been no study of visitor intentions. Drawing upon the theory of planned behavior, this s...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | E-Article |
| Language: | English |
| Published: |
Cognizant Communication Corporation
2017
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/17226/1/Intention%20to%20attend%20the%20rainforest%20world%20music%20festival%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/17226/ http://www.ingentaconnect.com/contentone/cog/tcc/2017/00000017/00000002/art00004#expand/collapse |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Malaysia Sarawak |
| Language: | English |