Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity

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Bibliographic Details
Main Authors: Hiram, Ting, Ernest Cyril, de Run, Ramayah, T.
Format: E-Article
Language:English
Published: FECAP 2015
Subjects:
Online Access:http://ir.unimas.my/id/eprint/17481/1/Young%20Adults%E2%80%99%20Attitude%20towards%20Advertising%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/17481/
https://www.researchgate.net/publication/281221777
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Institution: Universiti Malaysia Sarawak
Language: English