The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists?

The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists?

Environmental sustainability is the key factor for the future development of the tourism industry, particularly in sensitive rural tourism destinations. Green tourism and green marketing are alternative practices that ensure the environmental sustainability of tourism destinations. However, green ma...

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Bibliographic Details
Main Authors: Chin, Chee-Hua, Chin, Chee-Ling, Wong, Winnie Poh Ming
Format: E-Article
Language:English
Published: Routledge 2017
Subjects:
HB Economic Theory
Online Access:http://ir.unimas.my/id/eprint/19281/1/The%20Implementation%20of%20Green%20Marketing%20Tools%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/19281/
https://doi.org/10.1080/19368623.2017.1359723
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Institution: Universiti Malaysia Sarawak
Language: English

Internet

http://ir.unimas.my/id/eprint/19281/1/The%20Implementation%20of%20Green%20Marketing%20Tools%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/19281/
https://doi.org/10.1080/19368623.2017.1359723

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