The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists?
Environmental sustainability is the key factor for the future development of the tourism industry, particularly in sensitive rural tourism destinations. Green tourism and green marketing are alternative practices that ensure the environmental sustainability of tourism destinations. However, green ma...
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| Main Authors: | , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Routledge
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/19281/1/The%20Implementation%20of%20Green%20Marketing%20Tools%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/19281/ https://doi.org/10.1080/19368623.2017.1359723 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |