Visual metaphors in tourism advertisement as a potential persuasive method

Visual metaphors in tourism advertisement as a potential persuasive method

In advertising field, the uses of visual metaphors are commonly applied to express meaning more creatively while in the same time without losing the entire connection of the genuine message passed on. This study had been conducted to evaluate the effects of visual metaphors in tourism advertisement...

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Bibliographic Details
Main Authors: Hishamuddin, Siri, Mohamad Faizuan, Mat, Mohamad Zamhari, Abol Hasan, Hakimi, Halim, Abdul Walid, Ali
Format: Article
Language:English
Published: IJIDECS 2018
Subjects:
H Social Sciences (General)
N Visual arts (General) For photography, see TR
Online Access:http://ir.unimas.my/id/eprint/20680/1/VISUAL%20METAPHORS%20IN%20TOURISM%20ADVERTISEMENT%20AS%20A%20POTENTIAL%20PERSUASIVE%20METHOD%20-%28abstract%29.pdf
http://ir.unimas.my/id/eprint/20680/
https://www.scribd.com/document/383569473/Fullpaper-vol2-no1-Hishamuddin-Siri
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Institution: Universiti Malaysia Sarawak
Language: English

Internet

http://ir.unimas.my/id/eprint/20680/1/VISUAL%20METAPHORS%20IN%20TOURISM%20ADVERTISEMENT%20AS%20A%20POTENTIAL%20PERSUASIVE%20METHOD%20-%28abstract%29.pdf
http://ir.unimas.my/id/eprint/20680/
https://www.scribd.com/document/383569473/Fullpaper-vol2-no1-Hishamuddin-Siri

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