Visual metaphors in tourism advertisement as a potential persuasive method
In advertising field, the uses of visual metaphors are commonly applied to express meaning more creatively while in the same time without losing the entire connection of the genuine message passed on. This study had been conducted to evaluate the effects of visual metaphors in tourism advertisement...
Saved in:
Main Authors: | , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
IJIDECS
2018
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/20680/1/VISUAL%20METAPHORS%20IN%20TOURISM%20ADVERTISEMENT%20AS%20A%20POTENTIAL%20PERSUASIVE%20METHOD%20-%28abstract%29.pdf http://ir.unimas.my/id/eprint/20680/ https://www.scribd.com/document/383569473/Fullpaper-vol2-no1-Hishamuddin-Siri |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Universiti Malaysia Sarawak |
Language: | English |