Visual metaphors in tourism advertisement as a potential persuasive method

In advertising field, the uses of visual metaphors are commonly applied to express meaning more creatively while in the same time without losing the entire connection of the genuine message passed on. This study had been conducted to evaluate the effects of visual metaphors in tourism advertisement...

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Main Authors: Hishamuddin, Siri, Mohamad Faizuan, Mat, Mohamad Zamhari, Abol Hasan, Hakimi, Halim, Abdul Walid, Ali
Format: Article
Language:English
Published: IJIDECS 2018
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Online Access:http://ir.unimas.my/id/eprint/20680/1/VISUAL%20METAPHORS%20IN%20TOURISM%20ADVERTISEMENT%20AS%20A%20POTENTIAL%20PERSUASIVE%20METHOD%20-%28abstract%29.pdf
http://ir.unimas.my/id/eprint/20680/
https://www.scribd.com/document/383569473/Fullpaper-vol2-no1-Hishamuddin-Siri
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Institution: Universiti Malaysia Sarawak
Language: English
id my.unimas.ir.20680
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spelling my.unimas.ir.206802023-08-22T01:25:15Z http://ir.unimas.my/id/eprint/20680/ Visual metaphors in tourism advertisement as a potential persuasive method Hishamuddin, Siri Mohamad Faizuan, Mat Mohamad Zamhari, Abol Hasan Hakimi, Halim Abdul Walid, Ali H Social Sciences (General) N Visual arts (General) For photography, see TR In advertising field, the uses of visual metaphors are commonly applied to express meaning more creatively while in the same time without losing the entire connection of the genuine message passed on. This study had been conducted to evaluate the effects of visual metaphors in tourism advertisement. The study also highlights the persuasive effect of visual metaphors in advertising. By using several methods such as interpretive of post-modernist literature and interpretive of positivist literature, it had found that the metaphorical images play the important role in visual tourism advertisement in order to persuade the tourism consumers. It is confirm that visual metaphor could be used as one of advertisement strategy for tourism advertisement. This kind of approach was overwhelmingly changed the ordinary tourism visual advertisement. However the usage of visual metaphorical alone can still is debated, as an advertising style and fashion are always dynamic according to the required period. IJIDECS 2018-07-01 Article PeerReviewed text en http://ir.unimas.my/id/eprint/20680/1/VISUAL%20METAPHORS%20IN%20TOURISM%20ADVERTISEMENT%20AS%20A%20POTENTIAL%20PERSUASIVE%20METHOD%20-%28abstract%29.pdf Hishamuddin, Siri and Mohamad Faizuan, Mat and Mohamad Zamhari, Abol Hasan and Hakimi, Halim and Abdul Walid, Ali (2018) Visual metaphors in tourism advertisement as a potential persuasive method. International Journal of Innovative Design, Creativity and Social Sciences, 2 (1). pp. 1-7. ISSN 2600-8785 https://www.scribd.com/document/383569473/Fullpaper-vol2-no1-Hishamuddin-Siri
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
N Visual arts (General) For photography, see TR
spellingShingle H Social Sciences (General)
N Visual arts (General) For photography, see TR
Hishamuddin, Siri
Mohamad Faizuan, Mat
Mohamad Zamhari, Abol Hasan
Hakimi, Halim
Abdul Walid, Ali
Visual metaphors in tourism advertisement as a potential persuasive method
description In advertising field, the uses of visual metaphors are commonly applied to express meaning more creatively while in the same time without losing the entire connection of the genuine message passed on. This study had been conducted to evaluate the effects of visual metaphors in tourism advertisement. The study also highlights the persuasive effect of visual metaphors in advertising. By using several methods such as interpretive of post-modernist literature and interpretive of positivist literature, it had found that the metaphorical images play the important role in visual tourism advertisement in order to persuade the tourism consumers. It is confirm that visual metaphor could be used as one of advertisement strategy for tourism advertisement. This kind of approach was overwhelmingly changed the ordinary tourism visual advertisement. However the usage of visual metaphorical alone can still is debated, as an advertising style and fashion are always dynamic according to the required period.
format Article
author Hishamuddin, Siri
Mohamad Faizuan, Mat
Mohamad Zamhari, Abol Hasan
Hakimi, Halim
Abdul Walid, Ali
author_facet Hishamuddin, Siri
Mohamad Faizuan, Mat
Mohamad Zamhari, Abol Hasan
Hakimi, Halim
Abdul Walid, Ali
author_sort Hishamuddin, Siri
title Visual metaphors in tourism advertisement as a potential persuasive method
title_short Visual metaphors in tourism advertisement as a potential persuasive method
title_full Visual metaphors in tourism advertisement as a potential persuasive method
title_fullStr Visual metaphors in tourism advertisement as a potential persuasive method
title_full_unstemmed Visual metaphors in tourism advertisement as a potential persuasive method
title_sort visual metaphors in tourism advertisement as a potential persuasive method
publisher IJIDECS
publishDate 2018
url http://ir.unimas.my/id/eprint/20680/1/VISUAL%20METAPHORS%20IN%20TOURISM%20ADVERTISEMENT%20AS%20A%20POTENTIAL%20PERSUASIVE%20METHOD%20-%28abstract%29.pdf
http://ir.unimas.my/id/eprint/20680/
https://www.scribd.com/document/383569473/Fullpaper-vol2-no1-Hishamuddin-Siri
_version_ 1775627220753055744