Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island

The aim for this study is to determine the significant relationships between past behavior of Japanese cuisine consumption towards consumers' intention and actual Japanese cuisine consumption behavior in Penang Island. Besides, this study also determine the significant relationship between the...

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Main Author: Lim, Hui Wen
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak (UNIMAS) 2015
Subjects:
Online Access:http://ir.unimas.my/id/eprint/23351/1/Consumer%27s%20intention%20towards%20Japanese%20Cuisine%20consumption...%2824%20pgs%29.pdf
http://ir.unimas.my/id/eprint/23351/4/Lim%20Hui%20Wen%20ft.pdf
http://ir.unimas.my/id/eprint/23351/
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Institution: Universiti Malaysia Sarawak
Language: English
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spelling my.unimas.ir.233512024-02-27T03:52:36Z http://ir.unimas.my/id/eprint/23351/ Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island Lim, Hui Wen HB Economic Theory The aim for this study is to determine the significant relationships between past behavior of Japanese cuisine consumption towards consumers' intention and actual Japanese cuisine consumption behavior in Penang Island. Besides, this study also determine the significant relationship between the consumers attitude, social norm, self-identity and the perceived behavioral control of availability of sources and perceived of knowledge towards the consumers' intention and actual consumption in Japanese cuisine consumption. Due to the development of unique theme of cafe in Penang Island, food and beverage industry become competitive in Penang Island. However, Penang Island was famous in street food which is the local cuisine. Therefore, the Theory of Planned Behavior will be employ in this study to form the framework to investigate the factors that influence the factors that influence the consumers' intention and actual consumption behavior of Japanese cuisine consumption. In additions, this study revealed that the social norms, self-identity and past behavior are the major factors that influence the consumers' intention towards actual Japanese cuisine consumption the most Universiti Malaysia Sarawak (UNIMAS) 2015 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/23351/1/Consumer%27s%20intention%20towards%20Japanese%20Cuisine%20consumption...%2824%20pgs%29.pdf text en http://ir.unimas.my/id/eprint/23351/4/Lim%20Hui%20Wen%20ft.pdf Lim, Hui Wen (2015) Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic HB Economic Theory
spellingShingle HB Economic Theory
Lim, Hui Wen
Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island
description The aim for this study is to determine the significant relationships between past behavior of Japanese cuisine consumption towards consumers' intention and actual Japanese cuisine consumption behavior in Penang Island. Besides, this study also determine the significant relationship between the consumers attitude, social norm, self-identity and the perceived behavioral control of availability of sources and perceived of knowledge towards the consumers' intention and actual consumption in Japanese cuisine consumption. Due to the development of unique theme of cafe in Penang Island, food and beverage industry become competitive in Penang Island. However, Penang Island was famous in street food which is the local cuisine. Therefore, the Theory of Planned Behavior will be employ in this study to form the framework to investigate the factors that influence the factors that influence the consumers' intention and actual consumption behavior of Japanese cuisine consumption. In additions, this study revealed that the social norms, self-identity and past behavior are the major factors that influence the consumers' intention towards actual Japanese cuisine consumption the most
format Final Year Project Report
author Lim, Hui Wen
author_facet Lim, Hui Wen
author_sort Lim, Hui Wen
title Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island
title_short Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island
title_full Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island
title_fullStr Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island
title_full_unstemmed Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island
title_sort consumer's intention towards japanese cuisine consumption in penang island
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2015
url http://ir.unimas.my/id/eprint/23351/1/Consumer%27s%20intention%20towards%20Japanese%20Cuisine%20consumption...%2824%20pgs%29.pdf
http://ir.unimas.my/id/eprint/23351/4/Lim%20Hui%20Wen%20ft.pdf
http://ir.unimas.my/id/eprint/23351/
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