Consumer's Intention Towards Japanese Cuisine Consumption In Penang Island

The aim for this study is to determine the significant relationships between past behavior of Japanese cuisine consumption towards consumers' intention and actual Japanese cuisine consumption behavior in Penang Island. Besides, this study also determine the significant relationship between the...

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Bibliographic Details
Main Author: Lim, Hui Wen
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak (UNIMAS) 2015
Subjects:
Online Access:http://ir.unimas.my/id/eprint/23351/1/Consumer%27s%20intention%20towards%20Japanese%20Cuisine%20consumption...%2824%20pgs%29.pdf
http://ir.unimas.my/id/eprint/23351/4/Lim%20Hui%20Wen%20ft.pdf
http://ir.unimas.my/id/eprint/23351/
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Institution: Universiti Malaysia Sarawak
Language: English
English
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