Destination Branding Of Kuching Golden Triangle

Every tourism destination is seek to attract more tourist due to the increasing competitiveness of tourist markets. Destination branding is not yet fully used in the tourism sector of Kuching despite of it advantage. This study aims to investigate the branding perspective for the case of Kuching Go...

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Bibliographic Details
Main Author: Jong, Elton Chen Lang
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak (UNIMAS) 2016
Subjects:
Online Access:http://ir.unimas.my/id/eprint/23372/1/DESTINATION%20BRANDING%20OF%20KUCHING%2024pgs.pdf
http://ir.unimas.my/id/eprint/23372/4/DESTINATION%20BRANDING%20OF%20KUCHING%20FT.pdf
http://ir.unimas.my/id/eprint/23372/
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Institution: Universiti Malaysia Sarawak
Language: English
English

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