The Destination Branding of Melaka City as a UNESCO World Heritage Site
The purpose of this research is to investigate and identify how destination branding can affect the awareness among public of Melaka as a UNESCO World Heritage Site. Through this research, researcher hopes to identify how destination branding towards Melaka city can change the image of the destinat...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2017
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/23963/4/Shirley%20Bek%20ft.pdf http://ir.unimas.my/id/eprint/23963/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |