The Destination Branding of Melaka City as a UNESCO World Heritage Site

The purpose of this research is to investigate and identify how destination branding can affect the awareness among public of Melaka as a UNESCO World Heritage Site. Through this research, researcher hopes to identify how destination branding towards Melaka city can change the image of the destinat...

Full description

Saved in:
Bibliographic Details
Main Author: Shirley, Bek
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/23963/4/Shirley%20Bek%20ft.pdf
http://ir.unimas.my/id/eprint/23963/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Malaysia Sarawak
Language: English
Be the first to leave a comment!
You must be logged in first