The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach
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| Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2018
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| Online Access: | http://ir.unimas.my/id/eprint/25344/1/THE%20MODERATING%20EFFECT%20OF%20BRAND%20RECOVERY%20ON%20BRAND%20HATE%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/25344/ http://www.ijbs.unimas.my/index.php/content-abstract/all-issues/63-vol-19-no-3-2018/518-the-moderating-effect-of-brand-recovery-on-brand-hate-and-desire-for-reconciliation-a-pls-mga-approach |
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my.unimas.ir.253442019-06-20T01:50:22Z http://ir.unimas.my/id/eprint/25344/ The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach Sheraz, Ahmed Sharizal, bin Hashim HD61 Risk Management Universiti Malaysia Sarawak, (UNIMAS) 2018 E-Article PeerReviewed text en http://ir.unimas.my/id/eprint/25344/1/THE%20MODERATING%20EFFECT%20OF%20BRAND%20RECOVERY%20ON%20BRAND%20HATE%20%28abstract%29.pdf Sheraz, Ahmed and Sharizal, bin Hashim (2018) The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach. International Journal of Business and Society, 19 (3). pp. 833-850. ISSN 1511-6670 http://www.ijbs.unimas.my/index.php/content-abstract/all-issues/63-vol-19-no-3-2018/518-the-moderating-effect-of-brand-recovery-on-brand-hate-and-desire-for-reconciliation-a-pls-mga-approach |
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| building |
Centre for Academic Information Services (CAIS) |
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| continent |
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| country |
Malaysia |
| content_provider |
Universiti Malaysia Sarawak |
| content_source |
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| url_provider |
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| language |
English |
| topic |
HD61 Risk Management |
| spellingShingle |
HD61 Risk Management Sheraz, Ahmed Sharizal, bin Hashim The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach |
| format |
E-Article |
| author |
Sheraz, Ahmed Sharizal, bin Hashim |
| author_facet |
Sheraz, Ahmed Sharizal, bin Hashim |
| author_sort |
Sheraz, Ahmed |
| title |
The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach |
| title_short |
The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach |
| title_full |
The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach |
| title_fullStr |
The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach |
| title_full_unstemmed |
The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach |
| title_sort |
moderating effect of brand recovery on brand hate and desire for reconciliation: a pls-mga approach |
| publisher |
Universiti Malaysia Sarawak, (UNIMAS) |
| publishDate |
2018 |
| url |
http://ir.unimas.my/id/eprint/25344/1/THE%20MODERATING%20EFFECT%20OF%20BRAND%20RECOVERY%20ON%20BRAND%20HATE%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/25344/ http://www.ijbs.unimas.my/index.php/content-abstract/all-issues/63-vol-19-no-3-2018/518-the-moderating-effect-of-brand-recovery-on-brand-hate-and-desire-for-reconciliation-a-pls-mga-approach |
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