Antecedents of Brand Hate and the Role of Brand Recovery towards Brand Reconciliation in the Pakistani Fast Food Industry

by Sheraz, Ahmed
Published 2019

The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach

by Sheraz, Ahmed, Sharizal, bin Hashim
Published 2018

Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry

by Sharizal, bin Hashim, Liew, Elaine Yi Ying, Sheraz, Ahmed
Published 2019