Antecedents of Brand Hate and the Role of Brand Recovery towards Brand Reconciliation in the Pakistani Fast Food Industry
Brand hate is an extreme negative emotion developed in the consumers of a brand when they perceive the brand as inappropriate due to various reasons. Brand hate have been known to cause great harm to the companies and their brands. Companies face negative consequences from the brand haters such as n...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2019
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/27424/1/Sheraz%20A.pdf http://ir.unimas.my/id/eprint/27424/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Malaysia Sarawak |
| Language: | English |