Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry
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| Main Authors: | , , |
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| Format: | E-Article |
| Language: | English |
| Published: |
De La Salle University
2019
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/27040/1/Exploring%20the%20Strategic%20Role%20of%20Brand%20Equity%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/27040/ https://apssr.com |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |