Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry
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| Format: | E-Article |
| Language: | English |
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De La Salle University
2019
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| Online Access: | http://ir.unimas.my/id/eprint/27040/1/Exploring%20the%20Strategic%20Role%20of%20Brand%20Equity%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/27040/ https://apssr.com |
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| Institution: | Universiti Malaysia Sarawak |
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my.unimas.ir.270402020-06-24T06:49:19Z http://ir.unimas.my/id/eprint/27040/ Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry Sharizal, bin Hashim Liew, Elaine Yi Ying Sheraz, Ahmed HD Industries. Land use. Labor De La Salle University 2019 E-Article PeerReviewed text en http://ir.unimas.my/id/eprint/27040/1/Exploring%20the%20Strategic%20Role%20of%20Brand%20Equity%20%28abstract%29.pdf Sharizal, bin Hashim and Liew, Elaine Yi Ying and Sheraz, Ahmed (2019) Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry. Asia-Pacific Social Science Review, 19 (3). pp. 42-55. ISSN 0119-8386 https://apssr.com |
| institution |
Universiti Malaysia Sarawak |
| building |
Centre for Academic Information Services (CAIS) |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Sarawak |
| content_source |
UNIMAS Institutional Repository |
| url_provider |
http://ir.unimas.my/ |
| language |
English |
| topic |
HD Industries. Land use. Labor |
| spellingShingle |
HD Industries. Land use. Labor Sharizal, bin Hashim Liew, Elaine Yi Ying Sheraz, Ahmed Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry |
| format |
E-Article |
| author |
Sharizal, bin Hashim Liew, Elaine Yi Ying Sheraz, Ahmed |
| author_facet |
Sharizal, bin Hashim Liew, Elaine Yi Ying Sheraz, Ahmed |
| author_sort |
Sharizal, bin Hashim |
| title |
Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry |
| title_short |
Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry |
| title_full |
Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry |
| title_fullStr |
Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry |
| title_full_unstemmed |
Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry |
| title_sort |
exploring the strategic role of brand equity towards competitive advantage in the smartphone industry |
| publisher |
De La Salle University |
| publishDate |
2019 |
| url |
http://ir.unimas.my/id/eprint/27040/1/Exploring%20the%20Strategic%20Role%20of%20Brand%20Equity%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/27040/ https://apssr.com |
| _version_ |
1671343283140296704 |