Generational Cohort and Psychographic Effects for Market Segmentation in Malaysia
This study aims to propose the generational cohorts and generational psychographic effects for market segmentation in the context of Malaysia. In spite of the widely cited generational cohort labels in marketing as one of the innovative segmentation strategies, arguments and doubts arise pertaining...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/31418/4/Lim%20Tze%20yin.pdf http://ir.unimas.my/id/eprint/31418/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |