Relationship building : Hair beauty salons and their customers
The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30)...
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| Main Authors: | , |
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| Format: | Working Paper |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2012
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/3232/1/Relationship%2Bbuilding%2Bhair%2Bbeauty%2B%2528abstract%2529%20%281%29.pdf http://ir.unimas.my/id/eprint/3232/ |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |
| Summary: | The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in
customers into loyal consumers and if service providers’ age influences their approaches in enhancing
relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon
owners or their representatives in Kuching City, Sarawak. |
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