Customer’s Perception Towards E-Service Quality In Malaysia’s Homestay Industry

The objective of this study is to determine the influence of the e-service quality in the context of homestay industry in Malaysia and to determine the effect of e-service quality dimensions on the overall e-service quality, customer satisfaction and behavioural intention. The theories that are adop...

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Bibliographic Details
Main Author: Chin, Pui San
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2016
Subjects:
Online Access:http://ir.unimas.my/id/eprint/33658/2/Chin%20Pui%20San.pdf
http://ir.unimas.my/id/eprint/33658/
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Institution: Universiti Malaysia Sarawak
Language: English