Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy

Factors Affecting Brand Relationship Quality of Halal Food and The Mediating Role of Halal Literacy

Purpose: Brand relationship is anemerging phenomenon and companies are giving it a lot of importance. Islamic marketing is gaining grounds everywhere in the world and capturing a lot of attention in the countries where Muslims are in majority and even in minority. Present research aims to evaluate f...

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Bibliographic Details
Main Authors: Sharizal, Hashim, Mussadiq Ali, Khan, Muhammad Yaseen, Bhutto
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Subjects:
H Social Sciences (General)
HA Statistics
HF Commerce
HM Sociology
Online Access:http://ir.unimas.my/id/eprint/34730/1/Mussadiq.pdf
http://ir.unimas.my/id/eprint/34730/
https://hrmars.com/papers/detail/IJARBSS/8576/Factors-Affecting-Brand-Relationship-Quality-of-Halal-Food-and-The-Mediating-Role-of-Halal-Literacy
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Institution: Universiti Malaysia Sarawak
Language: English

Internet

http://ir.unimas.my/id/eprint/34730/1/Mussadiq.pdf
http://ir.unimas.my/id/eprint/34730/
https://hrmars.com/papers/detail/IJARBSS/8576/Factors-Affecting-Brand-Relationship-Quality-of-Halal-Food-and-The-Mediating-Role-of-Halal-Literacy

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