The Role of Social Media Marketing in Ecotourism: Perspectives of Tourists Visiting Totally Protected Areas (TPAs) in Sarawak, Malaysia

Ecotourism or sustainable tourism, which is often advocated especially in natural areas for relaxation. The richness of natural areas in Malaysia has led ecotourism to become one of the fast-growing industries within the nation. A full understanding of ecotourism practices in planning, development...

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Bibliographic Details
Main Authors: Jun Zhou, Thong, May Chiun, Lo, T., Ramayah, Abang Azlan, Mohamad
Format: Article
Language:English
Published: Ascociacion Internacional de Economia Aplicada 2022
Subjects:
Online Access:http://ir.unimas.my/id/eprint/37571/1/ecotourism1.pdf
http://ir.unimas.my/id/eprint/37571/
https://ojs.ual.es/ojs/index.php/eea
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Institution: Universiti Malaysia Sarawak
Language: English