The Role of Social Media Marketing in Ecotourism: Perspectives of Tourists Visiting Totally Protected Areas (TPAs) in Sarawak, Malaysia
Ecotourism or sustainable tourism, which is often advocated especially in natural areas for relaxation. The richness of natural areas in Malaysia has led ecotourism to become one of the fast-growing industries within the nation. A full understanding of ecotourism practices in planning, development...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ascociacion Internacional de Economia Aplicada
2022
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/37571/1/ecotourism1.pdf http://ir.unimas.my/id/eprint/37571/ https://ojs.ual.es/ojs/index.php/eea |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |
| Summary: | Ecotourism or sustainable tourism, which is often advocated especially in natural areas for relaxation. The
richness of natural areas in Malaysia has led ecotourism to become one of the fast-growing industries within the
nation. A full understanding of ecotourism practices in planning, development and resource management is
therefore needed to ensure sustainability without causing environmental degradation. The goal of this study is
to discover the impacts of created resources (e.g.: tourism infrastructure and range of activities) and supporting
resources (e.g.: destination accessibility and quality of tourism services) towards competitiveness of tourism
destinations from both the perspective of domestic and international tourists along with the moderation of social
media marketing. |
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