STUDY ON RELATIONSHIP OF CUSTOMER VALUES, CUSTOMER SATISFACTION AND BRAND RELATIONSHIP QUALITY IN HIGHER LEARNING SERVICE

This study was done to study the relationship between cllstomer values towards brand relationshIp quality and the mediation of customer satisfaction, 1'\owadays, students do consider the branding ofhigher institution education as their choice, There are more and more institutions that ale putti...

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Bibliographic Details
Main Author: ELEEN, WONG YUE TENG
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/37909/1/Eleen%20Wong%20Yue%20Teng%20ft.pdf
http://ir.unimas.my/id/eprint/37909/
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Institution: Universiti Malaysia Sarawak
Language: English
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