Perceived Social Media Influencers’ Reputation of a Beauty Cosmetics Company : A Perspective of Customers
In the digital age, social media influencers (SMI) have become a pivotal promotional strategy to persuade and influence consumers. However, many of the previous studies only focused on the characteristics and traits of the influencers, but lack of studies was examined on the reputation aspect of the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Redfame Publishing
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/44404/3/Perceived.pdf http://ir.unimas.my/id/eprint/44404/ https://redfame.com/journal/index.php/smc/article/view/6663 https://doi.org/10.11114/smc.v12i2.6663 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |