Perceived Social Media Influencers’ Reputation of a Beauty Cosmetics Company : A Perspective of Customers

• Main Authors: Chan, Tak Jie, Surug Saleh, Taher, Ng, Miew Luan, Asmaul Husna, Haris Fadzilah
• Format: Article
• Language: English
• Published: Redfame Publishing 2024
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/44404/3/Perceived.pdf; http://ir.unimas.my/id/eprint/44404/; https://redfame.com/journal/index.php/smc/article/view/6663; https://doi.org/10.11114/smc.v12i2.6663
• Institution: Universiti Malaysia Sarawak

In the digital age, social media influencers (SMI) have become a pivotal promotional strategy to persuade and influence consumers. However, many of the previous studies only focused on the characteristics and traits of the influencers, but lack of studies was examined on the reputation aspect of the...