The Impact of Visitor Experience on Community Loyalty in Borneo Convention Centre Kuching

• Main Authors: Mohammad Amirul Ayu, Rajiman, Shaik Azahar, Shaik Hussain, Ahmad Hazizi, Shah Jamil
• Other Authors: Bahaaeddin, Alareeni
• Format: Book Chapter
• Language: English
• Published: Springer, Cham 2024
• Subjects: H Social Sciences (General); HM Sociology; HV Social pathology. Social and public welfare
• Online Access: http://ir.unimas.my/id/eprint/44467/2/978-3-031-53998-5_22; http://ir.unimas.my/id/eprint/44467/; https://link.springer.com/chapter/10.1007/978-3-031-53998-5_22; https://doi.org/10.1007/978-3-031-53998-5_22
• Institution: Universiti Malaysia Sarawak

This study aims to analyze the customer engagement and value-proposition in influencing the visitor experience to ensure they will become a loyal visitor. The study focuses on the visitor experience at Borneo Convention Center Kuching (BCCK). The researcher uses quantitative methods by distributing...