The Impact of Visitor Experience on Community Loyalty in Borneo Convention Centre Kuching
This study aims to analyze the customer engagement and value-proposition in influencing the visitor experience to ensure they will become a loyal visitor. The study focuses on the visitor experience at Borneo Convention Center Kuching (BCCK). The researcher uses quantitative methods by distributing...
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Main Authors: | , , |
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Format: | Book Chapter |
Language: | English |
Published: |
Springer, Cham
2024
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/44467/2/978-3-031-53998-5_22 http://ir.unimas.my/id/eprint/44467/ https://link.springer.com/chapter/10.1007/978-3-031-53998-5_22 https://doi.org/10.1007/978-3-031-53998-5_22 |
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Institution: | Universiti Malaysia Sarawak |
Language: | English |