Local Food Consumption Value Towards Food Destination Image in Sarawak: The Moderating Impact of Food Satisfaction
This study explores the role of local food consumption in enhancing Sarawak's image as a food destination, focusing on the moderating impact of food satisfaction. Drawing on a cross-sectional analysis using a selfadministered questionnaire, the study investigates the influence of taste and qua...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Tourism
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/44762/3/Local%20Food.pdf http://ir.unimas.my/id/eprint/44762/ https://www.iztzg.hr/en/journal-tourism https://doi.org/10.37741/t.72.3.13 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |