Local Food Consumption Value Towards Food Destination Image in Sarawak: The Moderating Impact of Food Satisfaction

• Main Authors: Leow, Hui Ting, Abang Azlan, Mohamad, Lo, May Chiun, Ramayah, T., Chin, Ying Sin
• Format: Article
• Language: English
• Published: Institute for Tourism 2024
• Subjects: HF Commerce
• Online Access: http://ir.unimas.my/id/eprint/44762/3/Local%20Food.pdf; http://ir.unimas.my/id/eprint/44762/; https://www.iztzg.hr/en/journal-tourism; https://doi.org/10.37741/t.72.3.13
• Institution: Universiti Malaysia Sarawak

This study explores the role of local food consumption in enhancing Sarawak's image as a food destination, focusing on the moderating impact of food satisfaction. Drawing on a cross-sectional analysis using a selfadministered questionnaire, the study investigates the influence of taste and qua...