Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia
This paper aims to determine the behavioural intention of public use of online food delivery (OFD) services in Malaysia. A quantitative study was done through an online survey where respondents are within Malaysia with 526 respondents. Results revealed various push and pull factors affect the decisi...
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my.unimas.ir.459152024-09-02T07:50:38Z http://ir.unimas.my/id/eprint/45915/ Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia Yap, Chu Chang Norazirah, Ayob Yap, Jui Loong H Social Sciences (General) This paper aims to determine the behavioural intention of public use of online food delivery (OFD) services in Malaysia. A quantitative study was done through an online survey where respondents are within Malaysia with 526 respondents. Results revealed various push and pull factors affect the decisions of consumers' intention to use online food delivery services at an exploding rate. Therefore, this research is vital in providing the essential elements to food businesses in identifying the factors that lure consumers to order food through the online system. OFD services act as another source of revenue and a long-term marketing strategy for food businesses. This system moving forward also eases the life of busy city dwellers. Science Research Publication 2024-07-01 Article PeerReviewed text en http://ir.unimas.my/id/eprint/45915/3/Intention%20to%20use%20Online%20Food%20Delivery%20-%20Copy.pdf Yap, Chu Chang and Norazirah, Ayob and Yap, Jui Loong (2024) Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia. International Journal of Science and Management Studies, 7 (4). pp. 31-42. ISSN 2581-5946 https://ijsmsjournal.org/ijsms-v7i4p104.html DOI: 10.51386/25815946/ijsms-v7i4p104 |
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H Social Sciences (General) Yap, Chu Chang Norazirah, Ayob Yap, Jui Loong Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia |
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This paper aims to determine the behavioural intention of public use of online food delivery (OFD) services in Malaysia. A quantitative study was done through an online survey where respondents are within Malaysia with 526 respondents. Results revealed various push and pull factors affect the decisions of consumers' intention to use online food delivery services at an exploding rate. Therefore, this research is vital in providing the essential elements to food businesses in identifying the factors that lure consumers to order food through the online system. OFD services act as another source of revenue and a long-term marketing strategy for food businesses. This system moving forward also eases the life of busy city dwellers. |
format |
Article |
author |
Yap, Chu Chang Norazirah, Ayob Yap, Jui Loong |
author_facet |
Yap, Chu Chang Norazirah, Ayob Yap, Jui Loong |
author_sort |
Yap, Chu Chang |
title |
Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia |
title_short |
Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia |
title_full |
Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia |
title_fullStr |
Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia |
title_full_unstemmed |
Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia |
title_sort |
intention to use online food delivery services during the covid-19 pandemic in malaysia |
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Science Research Publication |
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2024 |
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http://ir.unimas.my/id/eprint/45915/3/Intention%20to%20use%20Online%20Food%20Delivery%20-%20Copy.pdf http://ir.unimas.my/id/eprint/45915/ https://ijsmsjournal.org/ijsms-v7i4p104.html |
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