New Theory for A Conceptual Framework towards Audience Delight

• Main Authors: Shaik Azahar, Shaik Hussain, Quziana, Mohd Rozi
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (www.hrmars.com) 2021
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/46121/1/new-theory-for-a-conceptual-framework-towards-audience-delight.pdf; http://ir.unimas.my/id/eprint/46121/; https://hrmars.com/papers_submitted/9941/new-theory-for-a-conceptual-framework-towards-audience-delight.pdf; http://dx.doi.org/10.6007/IJARBSS/v11-i5/9941
• Institution: Universiti Malaysia Sarawak

Countries has developed strategies to attract tourists in order for them to experience, visit, engage and participate in a touristic product or service. The brand has become a trend in marketing and considered a medium for increasing product and services demand. Festival can have managed as a brand,...