New Theory for A Conceptual Framework towards Audience Delight
Countries has developed strategies to attract tourists in order for them to experience, visit, engage and participate in a touristic product or service. The brand has become a trend in marketing and considered a medium for increasing product and services demand. Festival can have managed as a brand,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (www.hrmars.com)
2021
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/46121/1/new-theory-for-a-conceptual-framework-towards-audience-delight.pdf http://ir.unimas.my/id/eprint/46121/ https://hrmars.com/papers_submitted/9941/new-theory-for-a-conceptual-framework-towards-audience-delight.pdf http://dx.doi.org/10.6007/IJARBSS/v11-i5/9941 |
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| Institution: | Universiti Malaysia Sarawak |
| Language: | English |