A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions

Commerce; Intelligent agents; Marketing; Robotics; Sales; Surveys; Web Design; Websites; Adaptation process; Customer-oriented approach; Facilitator agents; Multi agent; Second phase; Strategic marketing; Third phase; Web site contents; Multi agent systems

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Bibliographic Details
Main Authors: Mahmoud M.A., Ahmad M.S.
Other Authors: 55247787300
Format: Conference Paper
Published: Institute of Electrical and Electronics Engineers Inc. 2023
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Institution: Universiti Tenaga Nasional