Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers
Electrical engineering; Mathematical techniques; Commerce platforms; Instagram; Purchase intention; Reliable measurement; Research models; Social commerces; Statistical techniques; Trust; Commerce
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2023
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my.uniten.dspace-257952023-05-29T16:14:24Z Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers Din S.M. Ramli R. Bakar A.A. 57207772869 57191413657 35178991300 Electrical engineering; Mathematical techniques; Commerce platforms; Instagram; Purchase intention; Reliable measurement; Research models; Social commerces; Statistical techniques; Trust; Commerce Social commerce (s-commerce) has gained its popularity among users of social media sites as an online shopping platform including Instagram. Since its introduction in 2010, Instagram has become a chosen S-Commerce platform due to its easy to use features, its image attractiveness and its non-distracting interface. However, trust remains as the main issue in Instagram since Instagram involves mostly Consumer-to-Consumer (C2C) and transactions are made through private accounts. This study proposes an instrument to evaluate the trustworthiness of Instagram sellers and validates the items using statistical techniques. A questionnaire was designed and distributed as the instrument. Data was collected and analysed using SPSS to test on the item�s reliability. 41 responses were collected for the pilot study, and the finding shows that the instrument is a valid and reliable measurement for the research model development. � 2020, Springer Nature Singapore Pte Ltd. Final 2023-05-29T08:14:23Z 2023-05-29T08:14:23Z 2020 Conference Paper 10.1007/978-981-15-1289-6_26 2-s2.0-85077494701 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85077494701&doi=10.1007%2f978-981-15-1289-6_26&partnerID=40&md5=0a31b7010245260622cdd1584e241a8a https://irepository.uniten.edu.my/handle/123456789/25795 619 281 289 Springer Scopus |
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| description |
Electrical engineering; Mathematical techniques; Commerce platforms; Instagram; Purchase intention; Reliable measurement; Research models; Social commerces; Statistical techniques; Trust; Commerce |
| author2 |
57207772869 |
| author_facet |
57207772869 Din S.M. Ramli R. Bakar A.A. |
| format |
Conference Paper |
| author |
Din S.M. Ramli R. Bakar A.A. |
| spellingShingle |
Din S.M. Ramli R. Bakar A.A. Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers |
| author_sort |
Din S.M. |
| title |
Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers |
| title_short |
Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers |
| title_full |
Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers |
| title_fullStr |
Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers |
| title_full_unstemmed |
Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers |
| title_sort |
developing and validating an instrument to measure the trust effect towards instagram sellers |
| publisher |
Springer |
| publishDate |
2023 |
| _version_ |
1806426373442502656 |