Developing and Validating an Instrument to Measure the Trust Effect Towards Instagram Sellers
Electrical engineering; Mathematical techniques; Commerce platforms; Instagram; Purchase intention; Reliable measurement; Research models; Social commerces; Statistical techniques; Trust; Commerce
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| Main Authors: | , , |
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| Format: | Conference Paper |
| Published: |
Springer
2023
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| Institution: | Universiti Tenaga Nasional |
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