Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis

• Main Authors: Rajadurai J., Wan Hanafi W.N., Bathmanathan V., Daud S., Azami N.
• Other Authors: 13907110500
• Format: Article
• Published: Springer Science and Business Media B.V. 2023
• Institution: Universiti Tenaga Nasional

The use of non-biodegradable products, along with products that deplete natural global resources, has been detrimental to the sustainability of our environment. The Nexus generation is becoming the dominant consumer demographic, but because it will be the main consumer group, its purchasing trends n...