Integrating innovation and sustainability into tour operator business
Planning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable development
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Inderscience Publishers
2023
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my.uniten.dspace-264862023-05-29T17:11:05Z Integrating innovation and sustainability into tour operator business Isa S.M. Hamid M.A. Kiumarsi S. Jaaffar A.H. 57207922591 55371126800 56513974000 57192684524 Planning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable development A considerable amount of attention has been paid to the sustainable development of the tourism industry and yet research on the role of tour operator has remained limited. The tour operator has important roles in destination management for sustainable tourism. Given that the empirical study of destination management for sustainable tourism is in an undeveloped state, this research describes efforts to prove its mediator role between perceived innovation characteristics and business sustainable orientation towards tour operator roles. Based on a study among 228 tour operator roles in Malaysia, the analyses reveal that sustainable destination management enhances a positive relationship with perceived innovation characteristics and sustainable business orientation on tour operator roles. In this regard, it is proposed that the perceived innovation characteristics and sustainable business orientation, as well as the destination management, are manifestation of sustainable development that influence tour operator to perform their role more sustainable in tourism industry. � 2021 Inderscience Enterprises Ltd. Final 2023-05-29T09:11:05Z 2023-05-29T09:11:05Z 2021 Article 10.1504/IJISD.2021.118373 2-s2.0-85118300450 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85118300450&doi=10.1504%2fIJISD.2021.118373&partnerID=40&md5=c59e6bf41545267c1b71b794bdc85cfc https://irepository.uniten.edu.my/handle/123456789/26486 15 4 458 474 Inderscience Publishers Scopus |
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Planning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable development |
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57207922591 |
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57207922591 Isa S.M. Hamid M.A. Kiumarsi S. Jaaffar A.H. |
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Isa S.M. Hamid M.A. Kiumarsi S. Jaaffar A.H. |
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Isa S.M. Hamid M.A. Kiumarsi S. Jaaffar A.H. Integrating innovation and sustainability into tour operator business |
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Isa S.M. |
title |
Integrating innovation and sustainability into tour operator business |
title_short |
Integrating innovation and sustainability into tour operator business |
title_full |
Integrating innovation and sustainability into tour operator business |
title_fullStr |
Integrating innovation and sustainability into tour operator business |
title_full_unstemmed |
Integrating innovation and sustainability into tour operator business |
title_sort |
integrating innovation and sustainability into tour operator business |
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Inderscience Publishers |
publishDate |
2023 |
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1806425730903441408 |