Integrating innovation and sustainability into tour operator business
Planning; Innovation characteristics; Malaysia; Perceived innovation; Sustainable business; Sustainable business orientation; Sustainable destination management; Sustainable tourism; Tour operator; Tour operator role; Tourism industry; Sustainable development
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Published: |
Inderscience Publishers
2023
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| Institution: | Universiti Tenaga Nasional |