Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises

• Main Authors: Rajadurai J., Zahari A.R., Esa E., Bathmanathan V., Ishak N.A.M.
• Other Authors: 13907110500
• Format: Article
• Published: Korea Distribution Science Association (KODISA) 2023
• Institution: Universiti Tenaga Nasional

This study aims to establish the relationship between the Green Marketing Orientation (GMO) variables and the performance of Green Small and Medium Enterprises (GSMEs) across the building and energy sectors in Malaysia, using customer satisfaction as a means of performance measurement. The GMO varia...