Determinants of consumer’s purchasing behavior towards online food delivery services

Determinants of consumer’s purchasing behavior towards online food delivery services

This study aimed to examine the determinants of consumer purchasing behavior towards online food delivery services in Peninsular Malaysia. There were 384 respondents involved in this study from states that are Selangor, Johor, Pulau Pinang, and Terengganu through multi-stage cluster sampling and con...

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Bibliographic Details
Main Authors: Md Jusoh, Zuroni, Saworo, Siti Norizazi Wanani, Rahiman, Nurnazrenatasah, Zainudin, Norzalina
Format: Article
Published: Human Resource Management Academic Research Society 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100923/
https://hrmars.com/index.php/IJARBSS/article/view/16008/Determinants-of-Consumers-Purchasing-Behavior-towards-Online-Food-Delivery-Services
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Institution: Universiti Putra Malaysia

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http://psasir.upm.edu.my/id/eprint/100923/
https://hrmars.com/index.php/IJARBSS/article/view/16008/Determinants-of-Consumers-Purchasing-Behavior-towards-Online-Food-Delivery-Services

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